"The Customer Is King"—a nice principle, but not always easy to follow.  Some customers make life challenging for employees with behaviors like making excessive demands, being petty or impatient, or crossing boundaries.  This e⁠-⁠training course provides strategies for handling difficult customer interactions in ways that foster positive relationships and maintain a constructive business dynamic.  It focuses on developing a service-oriented mindset, explains techniques for de-escalation, and offers guidance on steering difficult conversations back on track. Participants will also learn how to set boundaries and respond effectively to boundary violations.

Schwierige Kund:innen: Herausfordernde Situationen souverän meistern

Tough Customers: Navigating Challenging Situations with Confidence 

The current global situation is worrying: In the face of the omnipresent climate crisis, financial crises, social and political unrest, technology and information overload, we need to find our bearings and take action. How can this be achieved? This training provides strategies for successfully dealing with ambiguity and uncertainty. It highlights the aspects of mental agility, self-awareness, emotional awareness and situational awareness. Mental agility makes it possible to accept uncertainty and react flexibly to new situations. Self-knowledge opens up the space to reflect on one's own values and convictions in order to better understand one's own reactions. Control over strong emotions prevents impulsive actions. This allows situations to be realistically analyzed and appropriate decisions to be made.

Handlungsfähig bleiben:  Unsicherheit und Ambivalenz souverän meistern

Staying in Control : Managing Uncertainty and Ambivalence with Confidence 

We all have many goals and intentions. The question is, how can we move into action—and, more importantly, how do we stay committed until our goals are achieved?  This e⁠-⁠training aims to provide assistance with action control and motivation. Based on various psychological models, it explains how to set realistic, motivating goals, what to consider when planning action steps, how to maintain discipline during execution, and how to constructively analyze the results to achieve future goals even more effectively.

Ideen verwirklichen: Wie Sie Absichten in Taten umsetzen

Bringing Ideas to Life: Turning Intentions into Action

The e⁠-⁠training explains how misunderstandings often arise in communication and how they can be reduced. The focus is on the "four ears model" by Friedemann Schulz von Thun. Participants learn what typical reactions there are to the different forms of interpretation - the "four ears" - and how they can become aware of their own tendency to interpret statements in conversations. This promotes client-oriented communication.

Grundlagen der kundenorientierten Kommunikation nach Schulz von Thun in der Versicherungsbranche 

basics-of-customeroriented-communication-according-to-schulz-von-thun-in-the-insurance-industry

communication

Communication

Basics of customer-oriented communication according to Schulz von Thun in the insurance industry

The core of this e⁠-⁠training is the model of the five axioms of the communication theorist Paul Watzlawick. Along the five axioms, participants learn to understand the importance of non-verbal communication, to know the content and relationship level of communication, to understand communication as a sequence of cause and effect, to take into account the analogue and digital level of communication as well as the difference between symmetrical and complementary communication in conversation. On this basis, valuable tips emerge on how to resolve conflicts and optimise client communication.

So funktioniert kundenorientierte Kommunikation in der Versicherungswirtschaft

how-customeroriented-communication-works-in-the-insurance-industry

How customer-oriented communication works in the insurance industry

The e⁠-⁠training gives an overview of the five-sentence technique, which can be used to form convincing arguments. The prelude to a good argument includes a situational introduction. This is followed by several arguments - these must first be collected, ordered and formulated before they can finally be presented. The course offers a separate exercise chapter on the five-sentence technique and gives tips on how to parry factual counter-arguments and fend off unfair attacks.  

Kunden­orientierte Argumentation mit der Fünf­satz­technik – Versicherungs­kundschaft überzeugen

arguing-in-a-customeroriented-way-with-the-fivesentence-technique

Arguing in a customer-oriented way with the five-sentence technique

This e⁠-⁠training explains the connection between communication and personality. The characteristics of communication styles according to Friedemann Schulz von Thun are presented in detail and the participants learn how to assess themselves or others with regard to communication styles. There are also tips on how to further develop communication styles in order to be able to provide counselling to clients according to their needs.

Bedarfsgerechte Kommunikation mit unterschiedlichen Versicherungskundinnen und -kunden

needsbased-communication-with-different-insurance-clients

Needs-based communication with different insurance clients

Sales professionals and aspiring sales employees can find suitable strategies for different sales requirements in the Sales & Services clusters. The contained learning paths train diverse competencies with which you can proactively and sustainably support your customers.

Acquiring and Retaining Customers

Sales & Service

Agility is one of the most important skills in the modern working world. The Agile Essentials topic cluster helps you to act agilely according to different requirements and consolidates valuable methods to develop a future-oriented mindset and apply it situationally.

Shaping the Future

Agile Essentials

The intricacies of communication are a daily challenge. The Communication & Collaboration topic cluster helps you to strengthen your personal communication skills. The learning paths deepen methods to promote team communication and to address different types of conflicts with solution-oriented strategies.

Moving forward as a team

Communication & Collaboration

From classic to digital skills, this topic cluster covers relevant competencies for a convincing appearance in the workplace. The learning paths awaken your talents to lead presentations and meetings, manage projects across on- or offline channels, and refine a deep understanding of complex digital issues.

Managing everyday work confidently and convincingly

Business Essentials

Leaders will find basic solution strategies for characteristic challenges in leadership positions in the Leadership Essentials topic cluster. The learning paths decode complex leadership topics with practical recommendations for action and support you in shaping your responsible role.

Leading and Developing Employees

Leadership Essentials

New Work, hybrid work, diversity and inclusion. The modern world of work continues to evolve rapidly through a variety of topics. The demands placed on managers are changing at the same pace. The learning paths from the New Leadership topic cluster show how to convince with attitude, help on the way to a future-oriented leadership mindset, and motivate towards a forward-thinking leadership position.

Expanding leadership competencies for the new world of work

New Leadership

Everyday training for your own soft skills. The learning paths in the Grow & Flow topic cluster support you in using needs-oriented work methods to structure your daily routine efficiently. The e-trainings promote self-competencies and encourage optimizing the personal performance curve and reduce stress levels.

Developing self-competencies for the new world of work

Grow & Flow

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings. 

It’s a skill booster for complex tasks. Challenge Microlearnings focus on solving everyday challenges by advancing knowledge and teaching relevant emotional soft skills. They are to the point and deficitoriented.

Know-how Microlearnings provide expertise on a specific topic in minutes. Focusing on your knowhow therefore provides solutions to your everyday issues. It’s a very efficient way to refresh one’s knowledge.

Ideal soft skill training for the hectic workday, even without in-depth prior knowledge. Microlearning is a compact e-learning course that takes only a few minutes to complete. The short learning unit is ideal for quickly refreshing knowledge (Know-how) or solving professional challenges (Challenge). A microlearning can be combined with appropriate macrolearnings or used as a stand-alone learning product.

Basics of customer-oriented communication according to Schulz von Thun in the insurance industry

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