How customer-oriented communication works in the insurance industry

idd
So funktioniert kundenorientierte Kommunikation in der Versicherungswirtschaft
flag of de
cultural fair logo

Cultural Fit

accessibility logo

Without barrier

subcategory logo

Communication

clock

Total time 50 minutes

The core of this e⁠-⁠training is the model of the five axioms of the communication theorist Paul Watzlawick. Along the five axioms, participants learn to understand the importance of non-verbal communication, to know the content and relationship level of communication, to understand communication as a sequence of cause and effect, to take into account the analogue and digital level of communication as well as the difference between symmetrical and complementary communication in conversation. On this basis, valuable tips emerge on how to resolve conflicts and optimise client communication.

Teaser

Target group

  • Intermediaries and advisors who are active in the sale of insurance products and employees who assist in brokering or advising on insurance products.

  • Managers in the distribution of insurance products

Learning objectives

  • Understanding complex communicative processes

  • Conduct structured, goal-oriented and active discussions with insurance clients.

  • Avoid or at least reduce misunderstandings in client counselling and support by understanding Watzlawick's five axioms

  • Communicate consciously and purposefully with insurance customers

  • Be able to communicate in a connective and customer-oriented way and reduce friction caused by speaking and listening in a misleading way

Competencies

Working in a team
Coordinating
Working within a network

Authoring tool

Rise

Methods

Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
These macrolearnings may also interest you
Kunden­orientierte Argumentation mit der Fünf­satz­technik – Versicherungs­kundschaft überzeugen
iddArguing in a customer-oriented way with the five-sentence technique
Wertschätzend und kundenorientiert kommunizieren in der Versicherungsbranche
iddCommunicate in an appreciative and customer-oriented way in the insurance industry
Bedarfsgerechte Kommunikation mit unterschiedlichen Versicherungskundinnen und -kunden
iddNeeds-based communication with different insurance clients
New e-trainings at PINKTUM
Ideen verwirklichen: Wie Sie Absichten in Taten umsetzen
macrolearningBringing Ideas to Life: Turning Intentions into Action
Im Unternehmenssinne denken: Verantwortung übernehmen, Entscheidungen treffen
macrolearningAdopt a Company-First Mindset: Own Your Actions and Make Decisions
Onboarding: Strategien für gelungenes Einarbeiten
macrolearningSeamless Onboarding: Proven Tactics for a Successful Start